The DIEN Hero
DIEN
Soft Focus
The finishing touch for the areas that need it.
Benefits
Fresh-Faced Luxury doesn't mean every part of your complexion needs the exact same finish.
Soft Focus gives you an optional powder step when you want to finish selected areas of your makeup while preserving the overall fresh, effortless character of the look.
How to Apply
Using a powder brush or appropriate applicator, lightly apply to the areas you want to finish. For the DIEN look, use a controlled amount rather than automatically applying heavily across the entire face.
Finish where you need it. Keep the freshness everywhere else.
Description
An ultra-fine finishing powder designed to blur, set, and perfect. Lightweight and silky, it melts into skin for a natural, airbrushed finish that stays put from morning to night. Use a fluffy brush for a soft glow or a damp sponge for precision—your secret weapon for every look, from subtle to full glam.
Made in North America.
Benefits
- Lightweight, matte finish
- Zea Mays (Corn) Starch provides a silky texture and helps absorb excess oil for a matte finish.
- Zinc Stearate enhances the powder's smooth application and provides a soft-focus effect to blur imperfections.
- Magnesium Stearate ensures a smooth and even distribution, preventing caking and providing a flawless finish.
Application
- Use fluffy brush to dust all over face for a natural finish
- Use damp sponge to apply to targetted areas to prevent creasing and blur out skin texture
Ingredients
Zea Mays (Corn) Starch, Zinc Stearate, Magnesium Stearate, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289)].
Designed to layer seamlessly within the DIEN seven-step routine, or to stand beautifully on its own.
The DIEN Effect
Your Skin, Only Brighter
Made for women with full lives who still want a few minutes to feel like themselves. Every formula is built to enhance what is already there, never to cover it.
Effortless Application
Fingertips are all you need. Blends in seconds so your morning stays your own.
Natural, Lit-From-Within Finish
A soft, skin-like result that reads as healthy and rested, never heavy or overdone.
Curated, Not Crowded
One considered piece of a seven-step wardrobe. Fewer products, chosen with intention.
Fresh-Faced Luxury
The Five-Minute Face, Elevated
Seven quiet steps, one polished result. Each product has a single purpose, so the routine stays simple and the finish stays you.
Wake and prep the skin.
Even tone, lightly.
A soft, living warmth.
Frame brows and eyes.
Open up the lashes.
A final touch of colour.
Lock it in for the day.
The Complete Routine
Seven Steps. Made Iconic.
Complete your signature look with the Everyday Collection, or build a full wardrobe with the Complete Collection. Curated so you never have to guess what comes next.